FAQ
What is the main benefit of choosing ARMI over a traditional estate agent?
The main difference is our active recruitment strategy. A traditional estate agency “advertises and waits”. ARMI actively invests in promoting your property by using sales funnels y targeted digital marketing to position your property directly opposite qualified buyers and investors worldwide. This means a quicker sale at the best possible price.
How long does the sales process take with ARMI?
The time it takes to sell depends on many factors (price, location, market), but our focus on the attracting qualified demand tends to reduce significantly timelines. Our strategy is designed to validate the price using data and to facilitate a swift sale, thereby preventing the property from losing value whilst on the market.
How effective is ARMI at finding buyers?
Thanks to our network of digital partnerships and strategies, our scope is global. We don’t limit ourselves to local buyers. We attract qualified investors and buyers from different countries, particularly from regions with a high level of interest in the property market you are selling in.
Can I see what sort of marketing you’re doing for my property? Is there transparency?
Absolutely. Transparency is a cornerstone of ARMI. Unlike the traditional model, we provide you with regular performance reports of digital marketing campaigns, knowing exactly how many people have viewed your property, how many leads we’ve generated and how demand is evolving. You’re always kept up to date with the strategy.
Why is it necessary to invest in digital marketing? Aren’t property portals enough?
Property portals are necessary, but passive. Investing in digital marketing (as we do at ARMI) means we don’t wait for a buyer to search for your property; We help your property find the ideal buyer. We use targeted adverts on key platforms to generate demand and competition for your property, rather than simply listing it.
How do you work out the price of my property?
At ARMI, the price is set by means of a Big Data analysis and real-time market metrics, not on intuition. We use advanced technology to compare your property with recent sales and competing properties. This ensures that your valuation is precise and attractive for the qualified buyer, avoiding inflated prices that are simply a waste of time.
What happens if my property is already listed with another estate agent?
At ARMI, we operate under collaboration and exclusivity agreements that respect your current situation. We recommend that you review your existing agreement. If possible, we can design a superior marketing strategy than the one you currently receive. We will always work ethically and transparently, whilst respecting any contractual commitments you may have.
Is my property high-value or luxury? Is this digital approach suitable?
Yes, and it’s even more necessary. Our targeted marketing is ideal for high-value properties because it allows us to specifically target niche groups of buyers and investors with the purchasing power and exact profile your property requires, ensuring a a sophisticated and exclusive presentation.